Learning video editing tips and tricks can save you your precious time and energy.Many people begin with trial-and-error method. Spending hours on fixing mistakes is more time consuming as compared to using the simple tricks.
Making videos look professional, catchy, and smooth is not a piece of cake. Create a show stopping video ad with a plan in hand. It is video postproduction editing phase that is the most challenging part of any video editing process.
Importance Of Video Editing in Today’s World
Most of us consume video content when scrolling through social media sites. In today’s fast paced digitally equipped world, video editing is more about telling stories, creating emotions, selling products, ideas, and whatnot. Business owners, influencers, mentors, or anyone looking to mark his online presence will be needing a video editor sooner or later. Delivering a compelling message to their target audience is what they are looking for. So, the video editors need to make their life a lot easier and their videos a lot viral to be successful.
Video editing is an ever-evolving field. You can make your video go viral by following these trends and hacks.
Let’s see how you can make the most out of this challenging part just by being right.Here are the top 10 best video editing tips and tricks that could actually make your videos convert.
Tips and Tricks of Video Editing
1. Plan Your Video
Plan your video for making everything run smooth during the video editing postproduction. Like any other project video editing also requires some planning.Developing a clear plan might include gathering all the relevant data, making sure every file is named and well assembled in a particular order for you to start. Keeping the whole project outline in front of you even before you begin can make up your mind. This will help you not to miss out on anything.
2. Stick to the Workflow
There are as many kinds of video editing as there are niches. Every project niche has its own requirements. Carefully draw the outline of the project. Shortlist the best royalty free music, images, and clips accordingly. Produce a message for the audience. Briefly describe story that can sell and shape the consumer’s mind. Keep a short checklist at hand.Tailor made workflow is essential. However, sticking to the one can help you save your own time while keeping every other thing organized.
3. Know Your Intent and Audience
Before starting, answer some of the questions for yourself. Are you going to work on real estate video or editing a tutorial for a well-known tutor’s channel? Is it a product video ad or an informative video? After knowing the intent know your audience too.Always know the platform on which your video is going to showcase. Sometimes, your audience does not know what they need. You are here to convert their needs into wants.
4. Choosing the Software
Now, it’s your time to choose the right software before starting with the video editing processes. Choose user friendly software. Try to opt for the one that matches your skill level as well as your computer’s specs. So, that it can run efficiently without the hassle of troubleshooting. It can save a lot of time.
5. Trim the Extras
It is always a good idea to have raw footages in bulk. However, cut short and delete anything that adds no value to the final video. No one is going to stick around extracting relevant content from the video these days. They will just scroll down if it is not appealing. So, every second matters. Use it wisely.
6. Keep it Simple
Don’t over edit the video, it is a trap. Too many transitions, loud sounds, glittery effects will make the viewer distracted. Keep your video simple so that audience can remember the actual message even if they are sitting and scrolling in a loud and nosy environment. Keep the experience user friendly.
7. Don’t Forget Captions
It is always nice to add catchy captions for making viewers hooked up to your video for a minute longer. Any viewer located in a different region, belonging to different ethnicity can understand your message just by reading captions.
8. Do SEO Optimization
Keep SEO optimization in mind through out the video editing process. Higher ranking in search results definitely means more clicks, more views, and more conversions. Always use relevant keywords while adding captions. Adding thumbnail to your video is a cherry on top. SEO optimized text can help search engines show video to the relevant audience.
9. Gather Feedback
Once the video is ready it’s time to share it with others. You can gather feedback from your team of editors, some trusted colleagues, or friends. Just share your creative masterpiece and ask them to watch. Go ahead and gather feedback from them. They will tell you how it felt while watching the video. For this moment,consider those people as your target audience. That’s exactly what viewers will fell watching your video.
10. Use Video Marketing Platforms
Stay in hunger to improve your carefully crafted video. There are many video marketing platforms available. Such platforms allow you to view the analytics. Rely on them to improve quality. Track video content quality and viewer behaviour to better understand the performance of your video and its role in marketing.
Conclusion
Video editing is a creative craft. It is not something technical. Performing effectively and efficiently while editing videos can keep the ball rolling. Keep your vision clear during the video editing process. Simple, short, and minimalist video with the clear message can perform well. Following ongoing trends with the best SEO optimization practices can do wonders.