Learning video editing tips and tricks can save you your precious time and energy.
Many people begin with trial-and-error method. Spending hours on fixing mistakes is
more time consuming as compared to using the simple tricks.
Making videos look professional, catchy, and smooth is not a piece of cake. Create a
show stopping video ad with a plan in hand. It is video postproduction editing
phase that is the most challenging part of any video editing process.
Importance Of Video Editing in Today’s World
Most of us consume video content when scrolling through social media sites. In today’s fast paced digitally equipped world, video editing is more about telling stories, creating emotions, selling products, ideas, and whatnot. Business owners, influencers, mentors, or anyone looking to mark his online presence will be needing a video editor sooner or later. Delivering a compelling message to their target audience is what they are looking for. So, the video editors need to make their life a lot easier and their videos a lot viral to be successful.
Video editing is an ever-evolving field. You can make your video go viral by following
these trends and hacks.
Let’s see how you can make the most out of this challenging part just by being right.
Here are the top 10 best video editing tips and tricks that could actually make your
videos convert.
Tips and Tricks of Video Editing
1. Plan Your Video
Plan your video for making everything run smooth during the video editing
postproduction. Like any other project video editing also requires some planning.
Developing a clear plan might include gathering all the relevant data, making sure
every file is named and well assembled in a particular order for you to start. Keeping
the whole project outline in front of you even before you begin can make up your
mind. This will help you not to miss out on anything.
2. Stick to the Workflow
There are as many kinds of video editing as there are niches. Every project niche
has its own requirements. Carefully draw the outline of the project. Shortlist the best
royalty free music, images, and clips accordingly. Produce a message for the audience. Briefly describe story that can sell and shape the consumer’s mind. Keep a short checklist at hand.Tailor made workflow is essential. However, sticking to the one can help you save your own time while keeping every other thing organized.
3. Know Your Intent and Audience
Before starting, answer some of the questions for yourself. Are you going to work on
real estate video or editing a tutorial for a well-known tutor’s channel? Is it a product
video ad or an informative video? After knowing the intent know your audience too.
Always know the platform on which your video is going to showcase. Sometimes,
your audience does not know what they need. You are here to convert their needs
into wants.
4. Choosing the Software
Now, it’s your time to choose the right software before starting with the video editing
processes. Choose user friendly software. Try to opt for the one that matches your
skill level as well as your computer’s specs. So, that it can run efficiently without the
hassle of troubleshooting. It can save a lot of time.
5. Trim the Extras
It is always a good idea to have raw footages in bulk. However, cut short and delete
anything that adds no value to the final video. No one is going to stick around
extracting relevant content from the video these days. They will just scroll down if it is
not appealing. So, every second matters. Use it wisely.
6. Keep it Simple
Don’t over edit the video, it is a trap. Too many transitions, loud sounds, glittery
effects will make the viewer distracted. Keep your video simple so that audience can
remember the actual message even if they are sitting and scrolling in a loud and
nosy environment. Keep the experience user friendly.
7. Don’t Forget Captions
It is always nice to add catchy captions for making viewers hooked up to your video
for a minute longer. Any viewer located in a different region, belonging to different
ethnicity can understand your message just by reading captions.
8. Do SEO Optimization
Keep SEO optimization in mind through out the video editing process. Higher
ranking in search results definitely means more clicks, more views, and more
conversions. Always use relevant keywords while adding captions. Adding thumbnail
to your video is a cherry on top. SEO optimized text can help search engines show
video to the relevant audience.
9. Gather Feedback
Once the video is ready it’s time to share it with others. You can gather feedback
from your team of editors, some trusted colleagues, or friends. Just share your
creative masterpiece and ask them to watch. Go ahead and gather feedback from
them. They will tell you how it felt while watching the video. For this moment,
consider those people as your target audience. That’s exactly what viewers will fell
watching your video.
10. Use Video Marketing Platforms
Stay in hunger to improve your carefully crafted video. There are many video
marketing platforms available. Such platforms allow you to view the analytics. Rely
on them to improve quality. Track video content quality and viewer behaviour to
better understand the performance of your video and its role in marketing.
Conclusion
Video editing is a creative craft. It is not something technical. Performing effectively
and efficiently while editing videos can keep the ball rolling. Keep your vision clear
during the video editing process. Simple, short, and minimalist video with the clear
message can perform well. Following ongoing trends with the best SEO optimization
practices can do wonders.